Website design and development is one of the best (if not the best) way to facilitate an audience, followers, and clientele that makes your business grow. In essence, it speaks to your users and clients without you ever having to pick up the phone or send an email. Creating a website is an in-depth endeavor involving communication, experience, perception, and research. It’s not just designers plugging away to mimic that cool new design fad or responsive architecture. It’s a careful study of the client’s business goals versus business needs.
In our experience, websites that meet the needs of the client and the needs of their growing client base provide the best foundation for the development of strong brand awareness. This brand awareness separates them from the monotony of outdated designs, bad designs, and competitors that don’t even have websites.
Our process is fluid, but involves a lot of time-consuming research, technical experience, design planning, and an understanding of how the client’s business works. Without one of these integral pieces of the vast website design puzzle, the design and the project might not yield the results your client needs.
Every website design project takes 60-90 days for total completion. Here’s how we create every custom website design from start to finish:
Proposals and RFPs (Requests for Proposal) are usually the first thing firms do to begin a project. They outline the products or services offered for the client so they have the opportunity to ask questions related to the product or service offered. The most important item enclosed in most proposals is a line item of cost. This explains how much the client would be paying the service provider and what they’re paying for. It basically lets the client know that the services rendered, should they accept the agreement, are priced at a specific financial amount.
Having a product or service contract is part of what makes businesses thrive. It sets a specific standard by which both parties involved in a sale or venture must abide. If a signed, non-verbal contract states that a payment is due on the 1st of each month, but payment isn’t received by that date, the contractual obligations of that agreement aren’t being satisfied. This means that penalties like fees or service shutdown, usually also outlined in the contract, could become enacted.
A mutually beneficial contract or agreement is usually sent with the proposal so its terms and obligations are presented timely to a potential client. This affords the would-be client the opportunity to review the long and short before agreeing to anything that could have adverse effects on their business or its goals. Once the contract terms are agreed upon, the contract is signed, and all parties can move forward to the next phase of the process.
This is the phase of the project where the client and the design / development team discuss a project’s details. Questions like “What do you want it to look like?” and “What do you want this to do?” are asked. This explains to each department what the website’s goals are, what the client wants it to look like, and what the website’s custom functionality is supposed to do. Even if the client doesn’t know what the website needs to look like, or if they’re vague, a successful concept can still be created based on its needs, research, and basic color palettes.
So now that you’ve researched the client’s industry and their competitors, you’ve created a wonderful concept from scratch that fits their every need. The concept is reviewed and sent to the client either by email or by setting up another face-to-face meeting. After you’ve sent it, the client (usually the business owner) will review it and send feedback. In some cases you nail it, and the client provides an approval to move forward without further changes being required. Congrats!
We’re armed with all our notes, all project knowledge, and we have your shiny new, approved concept. We’re ready to begin the website development. We design and create every page of the website. After all website pages are developed, and the content is received from the client, we send it off to the development team for custom functionality implementation.
The website development phase is where Fusioncorp’s Development Team creates the custom functionality needed for the website. They make code decisions for the project’s needs, choose an architecture to build with, and develop high-end, custom solutions for it. When they’ve completed the build, Fusioncorp’s Project Manager contacts the client to inform them of the progress and requests a review of the website before launch. If the client is happy with the project’s status, they should provide the approval to launch the newly developed website.
This is the really exciting part! The design team will create the hosting account on our Amazon EC2 servers, move the domain to our hosting platform, and upload all website files onto the new host. At that point, the old website will be gone and the website will be live. You will be able to visit it at its domain name.
We install Google Analytics and provide the client access to that information so they can see the traffic for the website. We also create the sitemap XML file which tells search engines which pages to begin indexing so they can rank them on the Search Engine Results Pages (SERPs).